Markaðsmál

Liverpool hafa ráðið til sín nýjan yfirmann markaðsmála. Þetta eru kannski ekki stórfréttir í margra augum, en það er alveg augljóst að hinir nýju eigendur Liverpool sjá mikla möguleika til að auka hróður Liverpool um allan heim líkt og Man U hafa gert undanfarna áratugi.

Tom Hicks [segist himinlifandi yfir hinum nýja manni](http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/tm_headline=tom-hicks-new-signing-ayre-is-heaven-sent%26method=full%26objectid=19472957%26siteid=100252-name_page.html) og í Echo er góður [pistill](http://icliverpool.icnetwork.co.uk/0500liverpoolfc/0100news/tm_headline=brand-liverpool-key-to-the-future%26method=full%26objectid=19472699%26siteid=50061-name_page.html) um það hvað þetta gæti þýtt fyrir Liverpool. Flestir á Anfield ættu allavegana að geta séð hvað mætti betur fara þar:

>But it’s not just about securing the biggest shirt sponsorship, and ensuring that kids in Vietnam, China and Hong Kong are running round in Liverpool shirts rather than Chelsea’s; one thing the Americans will understand, and presumably Mr Ayre too, is that you don’t grow your business by short-changing your customers, and here we should all benefit from improved levels of customer service, even if it is designed to make us buy more.

>So at the new stadium you can bet you won’t be waiting six-deep at the counter to get your half-time pie (or indeed your smoked-salmon bagel) and you might actually be able to reach the toilet before the second half starts.

>It might also be possible to visit the club store before the game without having to arrive two hours beforehand and queue half-way down Utting Avenue. And when you get in there, you might be able to buy quality own-brand merchandise that doesn’t dissolve into the washing machine the first time you take it down to the launderette.

Einsog ég hef áður sagt þá eru þessi mál í ansi slæmum farvegi í dag hjá Liverpool og nánast einsog algjörir viðvaningarar hafi höndlað um þessi mál. Vonandi lagast þetta með nýjum eigendum.